Adam Lallana has admitted Albion underperformed losing 3-0 to Burnley at the Amex.
Goals from Wout Weghorst, Josh Brownhill and Aaron Lennon carried Burnley to the bottom of the Premier League on a collective day off by the hosts.
And midfielder Lallana admits the players will have to do some soul-searching over the next few days.
He said: “Obviously the result was difficult to accept, but all credit goes to Burnley. They were fantastic today and we were below par. They were faster on the ball and adapted better to the conditions.
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“When that happens, you are punished. They were better than us all over the park.
Albion struggled to create clean chances, although there was a good moment in the second half when teenage striker Evan Ferguson made his Premier League debut.
“We will all have to look at our own performances, myself included, to see where we can improve and move forward,” added Lallana.
“Individually, we weren’t good or collectively. It happens, we are human. It’s been a bad day at the office and we’ll be looking to bounce back.
“It’s not good enough, but we’ll look at each other and work this week to make sure we’ll be better next week.”